We give everything a name: our children, our pets - some people even name their cars. So why not our ICY BOX products too?
That’s exactly what we asked ourselves, and it inspired us to create a brand‑new naming system. It doesn’t replace our existing product codes, but expands them. Alongside the familiar combinations of letters and numbers, you’ll now see a more memorable name for every new product we launch.
Each name follows the same logic: the playing‑card suit reflects the product’s value level. The abbreviation tells you which product category it belongs to. And the number at the end is the product number - the same one you’ll find in the article code.
The new naming system is in effect starting now. That means you’ll still find plenty of products “without names” on our website for a while.
Of course, the new names are also featured prominently on our product packaging. Drop by your local electronics store and check them out for yourself!
